Thursday, January 4, 2007

Christmas Knavery

Christmas time is harvest time for supermarkets and different other shops. This is not only because of approaching Christmas and New Year. This is not only because everyone need to buy presents and food for their festive boards. It is true that flow of people at this time in supermarkets is "huge", and it is one of the reasons why supermarkets have this great profit. One other reason why profit is so great, is that supermarkets cheat on their clients.
We have got used to different campaigns like "Buy two, pay for one" or just ordinary discounts for different products. Good cheating example is supermarket chain "Maxima", which is known in all Baltic countries for sure. Before the New Year's celebration, when people buy champagne and small dressings like those sweet, colourful champagne cherries, there was a campaign in "Maxima"; one cherry pot costs Ls 1,29, but if you buy two sweet colourful cherry pots-then each of them should cost Ls 1,19. But cashier's check does not show any discounts and people at this time have so many things to buy that they do not follow on numbers that are punched out on these checks. To tell the truth, this is not the only knavery case-those who understand latvian and russian languages can have a small anti-advertisement and commentary tour here

No comments: